Sales Team


With extensive global experience of the security industry, our Sales and Management teams are in the best position to offer you and your business the best advice on improving security.

Our experts are available to meet at your, or your customer's premises to review the requirements and propose the best solutions.We can offer a full site survey, detailed quotation, installation and commissioning service, followed by an extensive support and maintenance package where required. We maintain a fully stocked showroom in Feltham, near Heathrow airport in West London, and are happy to host demonstrations and meetings.


Our Sales team are available to support you and can be contacted as below. For contact details, please click on the name. For Middle East and Europe (outside France and Belgium) please contact our sales office on +44 208 890 5550

Phil Allen

Regional Sales Manager UK (Outside M25) and Ireland

Phil has been with IDL since 2008 and has sales responsibility for the UK outside of the M25 ring road around London. Phil has extensive experience of the security industry gained over 14 years and outside of work enjoys films, sports, reading and supporting his favourite team, Tottenham Hotspur.

John Austin

Regional Sales Manager London (Inside M25)

John has been with IDL for over seven years following 12 years experience in the security industry mainly with manufacturers, drawing on his strengths gained from a degree in micro-electronics. John is lead singer and guitarist with a rock band in his spare time when not persuing his passions participating in and following high octane motor sports

Hedia Jdanoff (nee Khoualdia

Regional Sales France, Belgium, Monaco and Luxemburg

Hedia oversees IDL's sales in France, Belgium, Monaco and Luxemburg . She joined IDL in December 2007, after achieving a master's degree in Business and Marketing, and is based in Paris France. She enjoys travelling and watching football and is looking forward to the next World cup.


Stephen Short

Regional Sales Manager, Middle East and North Africa

Stephen is based in our head office to the West of London and will be travelling to region regularly to visit customers and oversee projects. Stephen has been in the Oil and Gas industry for over 12 years, and brings a wealth of experience caring for customers in the MENA region. Outside of work, Stephen enjoys playing  Basket Ball, Football, Wave Surfing, and is a keen Chelsea FC supporter.


Tony Smith

Major Accounts and Marketing Manager

Tony joined IDL in 2009 to manage the business relationship with IDL's strategic partners in North America and the Far East as well as overseeing other regional major accounts. Tony has many years of experience in the industry with Access Control, Cashless Payment and Smart Card manufacturers. Tony is keen on sailing, snowboarding, global travel and classic cars.


Cathy Jervis

Sales Office Manager / PA to Operations Director

Cathy joined IDL in May 2008 in an Internal Sales role and has become the centrepin of our sales administration and process control. Cathy has over 20 years of support and administration experience within a variety of Industries especially in corporate head office environments.  Away from the office Cathy likes to spend quality time with her husband and two children.

Alex Wilkins

Sales Office and Marketing Assistant

Alex joined IDL in 2004 and looks after internal sales and order processing. He also assists with marketing and website administration. He has a keen interest in live rock & metal music as well as films and can be usually found in the cinema watching the latest releases or attending live gigs.

Stephen Keeping

HSEQ Manager

Stephen has been with the company since 1998. During this time, he has worked in almost every area of the business which gave him good grounding to become the Quality Manager and Health & Safety advisor. While not working, Stephen spends quality time with his wife and young family, and enjoys dabbling in creative arts.

For other areas not mentioned above, please contact the office in the UK or follow the links to the contacts page.